Building an Ark

Cameron Stewart, an Irish teenager, launched a line of clothing called ARK, which stands for Acts of Random Kindness. Each item of clothing sports a little cardboard tag that gives you a suggestion of how you can spread a little kindness. You can, of course, do your own thing, but the idea behind the clothes is that they would serve as a little reminder for you to perform kind acts when you wear them. The profits from sales are given away to people in need. Cameron's goal is to make--and then donate--$1 million before his 20th birthday.

ARK clothing
Irish Times story